A European company in the telecommunication sector engaged Integris to conduct a market sector study in a Middle Eastern country to assess potential business opportunities.
In absence of any available data on the particular market Integris conducted a complete review of the national sector infrastructure, existing domestic and international providers. Through expert interviews Integris analyzed market size, demand projections, and regulatory aspects. In this particular case the market segment of interest was under strict Government control. Therefore Integris also identified relevant Government authorities, regulations and strategic initiatives.
Using these findings the client was able to define an appropriate approach and finally negotiate a major deal with local authorities.